Every word is a seed.

Saēd (pronounced seed) is the first Parent-Led Affirmation brand

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Words they wear every day.

Loved, Kind, Radiant, Brave, Thrive — each word is a visual cue for you to pause and speak life.

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Created by a mom & therapist.

Footies and rituals designed to shape their inner voice, not just their outfit.

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How Parent-Led Affirmation works

1. Choose an affirmation

Loved, Kind, Radiant, Brave, Thrive—choose the affirmation you want your little one hearing

2. Dress them daily

Our buttery-soft Sleep and Day footies (0–24 months) become your gentle visual cue.

3. Practice the ritual

Ivy (mom & therapist) gives you 2-3 minute scripts. You’re never stuck on what to say—at bedtime or in the middle of a messy day.

Shop by affirmation

Loved

For safety & belonging

Radiant

For joy & confidence

Thrive

For growth & resilience

Kind

For gentleness & empathy

Brave

For courage with big feelings

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Design for Comfort & Affirmation

Buttery-soft footies in our signature bamboo-cotton blend deliver cloud-soft comfort with everyday durability. Paired with parent-led rituals, they encourage daily affirmations that gently shape your child’s identity.

Arun and Ivy with their little ones — the family behind Saēd

Meet our founders

Arun & Ivy — the head and the heart behind Saēd

Read our story